All3Media Backs Irish Rugby Star Brian O’Driscoll’s Production Company

Rugby star Brian O’Driscoll’s sports production outfit 3 Rock has been backed by All3Media. Deadline understands the deal includes the production powerhouse taking a minority stake. 3 Rock, which was also founded by sports presenter Craig Doyle, produces live broadcasts, documentaries, podcasts, branded content and format development. The outfit recently produced BT Sport doc Shoulder to Shoulder, which featured O’Driscoll exploring rugby’s unifying power in Ireland, along with being commissioned for ITV’s Gallagher Premiership Rugby

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